Something Sweet This Way Comes
RIKA was a delight to work with especially since their desserts provided the best inspiration for the social media campaign. After developing their brand identity, and logo, I decided on the aim for the marketing campaign. RIKA wanted to create awareness for its brand, product offerings, and ultimately hype for its launch.
Taking the subtle pink colours of their logo, and the minimalist graphic design of leafy vines, I staged photoshoots of their desserts with corresponding flowers against a white backdrop to give them that pop of colour. The Instagram feed was curated to best showcase their clean and wholesome aesthetic.
Analyse the current audience, and gather insights on how to increase the audience.
- Creating new content for the social media platforms.
- Product seeding and Influencer strategy to expand audience.
- Increase in likes, comments by utilising trigger algorithm changes.
- Developed a user-generated content strategy focused on leveraging mentions, connecting and sharing customer photos.
Results
- + 46% In profile views (3 months)
- + 87% In engagement (6 months)
- + 60.1% In Instagram followers (6 months)
- + 78.9% In enquiries (5 months)
