Photography

Capturing the Perfect Shot

The perfect picture can capture more than a customer's attention - It can tell a brand's entire story. How a shot is structured, the layout and the content are essential to capturing a brand's essence. Conceptualizing the shoot so it can be memorable requires research, drawing boards, and creative talent.

I project managed the AluSplash photoshoots from conception to the final result. These photoshoots took place in the UK, Europe, and Singapore. I was responsible for managing the photoshoots for both online and offline marketing collaterals, press, and PR collections. The imagery and concepts created for each shoot allowed me to leverage the AluSplash's brand positioning. Coordinating with the entirety of the project's sales and marketing cycle, I ensured that cost-effective outcomes were managed, enabling high-quality results to fulfil the image library and assets required for relevant projects.