Ogilvy Singapore: A Digital Transformation
Leveraging Ogilvy's global website template, I spearheaded the complete revamp of Ogilvy Singapore's digital presence. This involved not only a refreshed aesthetic but also a significant restructuring of content, ensuring improved user experience and streamlined navigation.
Key achievements included the migration and integration of the popular "Secret Lives of Singaporeans" series from its external platform, bringing it seamlessly into the Ogilvy ecosystem. I also curated and uploaded a wealth of new and relevant case studies and thought leadership pieces, showcasing the agency's cutting-edge work. Further enhancing the site's multimedia offerings, I integrated Ogilvy Singapore's podcast, creating a centralized hub for all things Ogilvy Singapore and solidifying its position as a thought leader in the region.
