Subtle Changes, Increased Impact
I spearheaded a comprehensive social media strategy for Ogilvy Singapore, focusing on organic growth and content development across key platforms. It was important to conduct thorough competitor analysis to identify opportunities, benchmark performance, and inform content strategy, ensuring Ogilvy Singapore stood out in the crowded social media landscape.
In order to ensure consistency, I leveraged Ogilvy's global brand guidelines and templates while adapting them to resonate with a local Singaporean audience, maintaining brand consistency while optimizing for regional relevance.
It was important to have engaging content creation, where I was able to develop a diverse range of exciting and relevant content, including thought leadership articles, behind-the-scenes glimpses into agency life, and interactive polls, to capture audience attention and drive meaningful interactions.
I launched and built the company's LinkedIn presence from the ground up, attracting over 4,000 followers organically within the first year. On Instagram, I implemented a content strategy that resulted in a 30% organic follower increase in just 11 months. Furthermore, I launched "The Borderless Podcast" and cultivated an engaged audience, generating 150 listeners and 130 followers organically in 6 months. These initiatives significantly amplified Ogilvy Singapore's social media reach and brand visibility.
Results
+ 65% In profile views across LinkedIn and Instagram (12 months)
+ 87% In engagement across LinkedIn and Instagram (12 months)
+ 30% In Instagram followers (12 months)
