Brand Representation
As a digital marketing and branding consultant, my website needed to represent my skills and area of expertise. The aim of my website was to share the projects I have worked on and how successful they were, on a website that is both attractive, engaging, and easy to use. My selection of colours, images, and content is a perfect sample of what you can expect when you hire me.
Creating a Brand Identity
There are several ways a brand can choose to create its identity. My methods involve identifying the consumer base, the product definition, brand story, the problems it aims to solve through its product or service, and developing a branding strategy according to the research. I have conducted successful branding for AluSplash, RIKA, and Mango & Wild.
Business Development
From identifying new markets, strategic opportunities, niche consumer bases, and creating new product offerings, I have a lot under my business development belt.
Digital and Social Media Marketing
Product promotion and marketing have gotten a little complicated since the advent of social media and digital marketing. From researching the target audience to creating marketing campaigns, and staging photoshoots, videos, and SEO centred content, I can give your product and campaign more views, and better results.
Marketing Strategy
I take the four Ps of marketing and devise a unique strategy that would suit each individual client for their specific goals. My goal with every marketing strategy is to turn views and website traffic into potential leads and eventually into paying customers.
