Painting the Town with Elegance
Essenza is an exclusive collection with a unique surface texture developed to cater to high-end distributors and manufacturers. The colours gleam and shine like celestial bodies, which gave me and my team the inspiration for the galaxy concept that was introduced in the Essenza video.
The height of elegance and chic glamour, Essenza embodies a taste for the finer things in life. Keeping this concept in mind my team and I chose models to represent the different colours of the galaxy. We curated stunning images that would capture attention and further brand reach. These were then developed into a captivating video that was an instant success with our target audience, conveying the essence of the brand story and its core attributes.
By elevating Essenza to a luxury must-have, we positioned the product in the market through visual identity. We were successful in our goal to establish Essenza in the customer's mind.
My Objective
- Introducing a new product range in the market.
- Brand positioning.
- Visual identity.
- Successful marketing strategy.
What I Achieved
- +16% Instagram followers in 2 weeks.
- +90.4%in impressions for the week.
- +74% engagement in month of the video launch
