Essenza Brochures

A Taste of Refinement

To keep the brand fresh and engaging, companies are required to introduce new products from time to time. I was tasked with conducting market research for AluSplash and to come up with something unique to expand their product offering. After extensive market research, customer surveys, and brainstorming, I identified a niche for luxury, high-end splashbacks and began developing a product profile.

The Essenza collection represents suave cosmopolitan lifestyles with minimalistic elegant designs and a taste for the finer things in life. The brochure was designed to embody these traits. I used a bold black background to better showcase our range of colours and highlight its reflective texture. Using minimalist accessories and items that identify sophistication to complement the images.

It was a resounding success. Even though there were concerns of the product doing well during the COVID-19 pandemic, it surpassed our expectations and the company broke even on the Essenza collection within four months of the soft launch.