Creating Lasting Impressions
A brand's identity is its biggest asset in digital marketing and it all starts with the ‘look’. In an increasingly visual world, brands have less than seventeen seconds to make an impression. Most brands that I work with require an upgrade of their entire profile. Brand Guidelines work wonderfully in distinguishing brand content and graphics online for an eye-catching brand identity.
AluSplash - The Chemistry of Colours
Tasked with upgrading the Alusplash brand image, I analysed AluSplash's position in the market, taking inspiration from their most popular products and colours, creating a clean and vibrant colour palette. Geometric patterns added a fresh twist to the overall brand profile, providing a strong base for any visuals and photography that would be created in the future. AluSplash maintained its brand identity to retain its old customers but was elevated with modern aesthetics to appeal to a more diverse market.
RIKA - Delicious Treats
A sweet little home-made initiative of custom made eggless no-bake cheesecakes required imagery that is soft, cute and evokes warmth, and comfort. Settling for subdued peaches, greys, and browns, we leaned in hard on what makes RIKA so special and used minimal patterns. Famous for their freshly made cheesecake cups, RIKA is now recognizable because of their simple but unique logo and elegant colour-palette used across all social media and packaging.
Mango & Wild - Telling a Story
Mango & Wild is a marketing company run by a passionate and energetic team, therefore the branding needed to translate that instantly. I choose fun colours and fonts that would stand out to showcase the unique character of the company. The Mango & Wild brand is vibrant, yet professional, due to its brand positioning and prominent logo that can’t be mistaken for anything else.
Rather than marketing a product, the value proposition focuses on how Mango & Wild can solve a problem for its clients. This is communicated by compelling storytelling and connected across all touchpoints throughout the customer journey.
