AluSplash Social Media Strategy

Identifying The Target Audience

Different platforms require different approaches when planning a marketing strategy. With AluSplash I thought about who our end customer was and created the brand persona around that idea. I was able to identify specific goals, create valuable posts that aligned with those goals, and distribute content on the right platforms. By identifying who the customer was for the brand, I was able to analyse the results, and fine-tune the strategy over time.

Creating a Holistic Marketing Strategy

My aim was to add elements to the social media marketing strategy that always reference back to the main objective of the campaign. I worked with social media influencers in the home improvement industry to create Instagram campaigns so we could reach a large number of customers through their pages. I also introduced a competition for homeowners and installers, to increase engagement and collect 'real-home' photography, to incentivize future customers and showcase the product. Furthermore, collaborating with Press and Publications in the UK helped to attract business and customer attention, which increased following and site visits.

Social Media Campaign and Results

The social media campaign was part of the website redesign. I devised a social media marketing strategy focused on Facebook, Instagram and Pinterest, using enticing images, and exciting content to engage users to start word-of-mouth promotion and get them to visit the website.