AluSplash Campaigns

Get The Word Out

A company can have the best product in the world but it won’t make a difference till everyone knows about it. That’s what marketing campaigns are for. They are a way for companies to introduce their products, their functions, and why customers need them over their competitors.

Depending on the goals the company has in mind for the campaign, both long and short-term campaigns can be devised to satisfy effective marketing strategies. AluSplash introduced new product offerings with the launch of the Essenza, Elements, and Elegance collections. The aim was to spread the word about their new colour selection and the new textures that were part of the collections.

I devised different video campaigns, keeping the unique elements of all three product lines in mind. I kept the marketing punchy, showcasing the features and colours with eye-catching photography of real homes to lure customers into buying the new products. The most popular and on-going campaign that I devised was the ‘Renovating your Kitchen?’ series, where I was able to use catchy keywords and professional photography which was extremely engaging for organic and paid traffic.

I also created seasonal specific videos, such as Christmas and Easter to drive the sales up throughout the year. Furthermore, I used competitions to garner more engagement, which can be found in my AluSplash Social Media Work.