Attaining the Benchmark
Once a brand identity has been curated and cultivated it needs to have seamless representation across all collaterals and collections. Even if a brand has a variety of products, such as the logo, style, and content structure, they will require an identifying stamp of the brand identity. Your brand style communicates your design standards, therefore a Brand Manual is a great way to showcase its content and design abilities and a sort of bible to refer to for future collections.
Creating the Perfect Brand Manual
The AluSplash Brand Manual was part of the rebranding process and a way to respond to customer needs. To portray a cohesive design sense across all collaterals that best define the look and the feel of AluSplash, the manual featured illustrations of the logo, the specially compiled colour palette, fonts, and the style and positioning of social media posts. It provided a foundation for the development of future content creation.
Fresh Foundations for the Future
Picking a clean white background to highlight the soothing blues and vibrant oranges, a geometric pattern was designed to accentuate the building-block nature of the brand and its product. These provided a much-needed pop of colour and anchored the brand identity in the product, reinforcing it in the customer’s mind at every turn.
