Promoting the Sweetness in Life
Brand promotion online is most successful when it translates offline. For RIKA, I envisioned a logo that best represents its sweet desserts and organic natural ingredients. Minimal patterns accompanied a logo with a blush of pink, representing the sudden sweet burst of sweetness from RIKA products. To promote brand identity and growth I used the same colour palette with the logo on cake boxes, bags, and custom-made personalized notes to take the brand-customer relationship to the extra mile.
Rika Packaging
AluSplash Packaging
AluSplash Sample Box & Colour Charts
Alluring Samples and Boxes
There are very few circumstances in which you're supposed to think inside the box. This was one of them! Product packaging, boxes, and samples are the first introduction to a company's product offerings so they must make a great impact.
Bringing AluSplash's product marketing strategy full circle, I commissioned product boxes and colour charts for our customers and distributors. I wanted to make the customer journey smoother, by combining the samples from all collections into one box. I used vibrant geometrical designs and the company logo on a clean white base for a fresh look on the boxes, as well as adding a QR code for customers to access the website whilst in-store.
The colour swatches and sample boxes for the Elements, Elegance, and Essenza collections have been created to showcase the product to their best advantage.
AluSplash Gifts
360° Marketing
Consistent branding across all collaterals helps build a cohesive marketing strategy. Though individual collections and products could have unique USPs and can be aimed towards certain markets and demographics, they all fall under the umbrella of the brand and must retain its core identity.
Taking AluSplash's branding with its signature geometrical designs and colours, we designed bags, straws, and notebooks for customers and distributors to welcome them to the new AluSplash experience.
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- mockups-design.com
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- mockups-design.com
