5 Social Media Updates You NEED to Know in 2025

Social media platforms are constantly evolving, and 2025 is no exception. From LinkedIn’s video updates to Instagram’s new pause button, there are plenty of changes that marketers and content creators need to be aware of. Whether you’re looking to optimize your strategy or simply stay in the loop, here are five social media updates you can’t afford to miss.

1. LinkedIn’s Video Revolution: Big Changes Ahead

LinkedIn is doubling down on video content with three major updates:

• Full-Screen Vertical Video on Desktop: LinkedIn is bringing the full-screen, vertical video format to desktop, making it easier for users to engage with video content across devices.
• Profile Mini-View for Videos: A new feature will display all of a member’s video uploads in a profile mini-view, giving creators a dedicated space to showcase their video content.
• Enhanced Video Analytics: Better insights into video performance will help creators understand what’s resonating with their audience.

These updates make LinkedIn a more compelling platform for video content, so it’s time to start thinking about how you can leverage this medium to connect with your professional audience.

2. LinkedIn Tests News Banners for a Smarter Feed

LinkedIn is also experimenting with news banners that appear above the main feed. These banners will highlight top stories tailored to your interests, making it easier to stay informed and engage with trending topics.

For marketers, this could mean more opportunities to align your content with breaking news and industry trends. Keep an eye on this feature as it rolls out—it could be a game-changer for your LinkedIn strategy.

3. Instagram’s Pause Button: A Small Change with Big Impact

Instagram is testing a pause button for videos, a feature that was previously only available by holding down on the screen. While this might seem like a minor update, it’s a win for user experience, making it easier to control video playback.

For creators, this means your audience is more likely to engage with your content without frustration. Although there’s no official rollout date yet, it’s a feature worth celebrating.

4. Threads Steps Up Its Game with Media Tabs and Photo Tags

Threads, Meta’s answer to Twitter, is rolling out two new features:

• Media Tab for Profiles: A dedicated tab for photos and videos will make it easier for users to browse visual content.
• Photo Tags: The ability to tag people in photos adds a new layer of interactivity to the platform.

These updates make Threads a more dynamic platform for visual storytelling, so consider how you can incorporate these features into your strategy.

5. TikTok’s Feed Shake-Up and Instagram’s New Insights

• TikTok’s Feed Changes: TikTok has moved the ‘explore’ feed and repositioned the ‘live’ feed, creating a new layout that could impact how users discover content.
• Instagram’s New Insights: Instagram is introducing a ‘view rate’ metric, which shows the percentage of viewers who watched beyond the first three seconds of your clip, and ‘Views Over Time,’ which compares video performance among followers and non-followers.

These updates provide valuable data for optimizing your content and understanding your audience better.

Stay Ahead of the Curve

Social media is constantly changing, and staying informed is key to maintaining a competitive edge. From LinkedIn’s video updates to Instagram’s new pause button, these changes offer exciting opportunities for marketers and creators alike.

By adapting your strategy to leverage these updates, you can stay ahead of the curve and continue to engage your audience in meaningful ways. So, what are you waiting for? Start experimenting with these new features today!